about the company

Founded in 2017, Pool Purity Ltd. provides innovative and environmentally friendly solutions for water treatment.

Our proprietary Advanced Oxidation Process (AOP) technology was developed in conjunction with the Israeli Innovation Authority, the industrial R&D arm of the Israeli government, and a team of water engineers from leading Israeli universities. The technology efficiently kills bacteria and other pathogens in water and reduces the reliance on toxic chemical disinfection. Additionally, our technology degrades dissolved organic matter and combined chlorine (chloramines) which are associated with various types of cancers. This increases water clarity and reduces the “chlorine odor” and eye/skin irritation caused by chemical disinfection. Our technology has proven to effectively kill common pathogens associated with swimming pools and mikvaot such as e. coli, pseudomonas aeruginosa, staphylococcus aureus, group b streptococcus and effectively eliminates Human Coronavirus.
Our technology is used in a variety of applications including swimming pools, wetlands and mikvaot. Among our clients using our proprietary AOP technology is the largest and most prestigious infinity swimming pool in the world, the Marina Bay Sands Singapore skypark pool.

The technology is also effective in the degradation of algae (including cyanobacteria) and has been proven in a variety of water treatment applications such as aquaculture and tertiary treatment. The efficacy of our technology has been comprehensively verified by numerous third-party laboratories and leading research centers in Israel including Tel-Aviv University, Kinneret Limnological Laboratory, Aminolab laboratories and Smart Assays Biotechnologies. Our technology is the only oxidation/disinfection technology that is approved by the Israeli Ministry of Health and the Israeli Standards Institute for mikvaot.
As opposed to other water treatment applications, the treatment of mikvaot water is especially challenging. This is due to the extremely high bather load per volume of water, rabbinical halachick considerations within the mikva, lack of formal training of the mikva operators and other factors.
At the behest of prominent rabbis, we began developing a range of halachickaly mehudar solutions for mikvaot. Our women’s mikva system is used by the Badatz Eida Chareidit women’s and geirus mikva in Jerusalem.
Our Mikva purification systems are used in hundreds of mikvaot around the world and by the largest municipalities in Israel including Jerusalem, Bne Brak, Rechovot, Petach Tikva, Beitar and many more. Our clients also include many of the largest private chasiduyot mikvas such as the prominent Belz headquarters in Jerusalem.
We also offer a variety of proprietary technological filters for men’s mikvaot. Our men’s filters operate using BLDC underwater motors which are more mehudar than the older external motor filters..

We provide a wide range of products and services to assist mikvaot achieve the highest quality and healthiest water possible. We are also proud to be the providers of the official Mikva Operator Training Course of the Ministry of Religious Services at the Ariel University.

Our vision is to assist every mikva achieve optimal healthy and clean water